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Self-Improvement seminars
Ever since the beginning of time, ambitious people of the world have attributed
some "indescribable" secret to the success of those people with wealth. These people
have spent, and will continue to spend, millions of dollars to cultivate these "secrets"
within themselves.
Particularly since the early seventies, there has been a growing demand by the
public to attend classes, workshops, and self-improvement seminars that will enable them
to align their thinking as well as their actions, with those of people who have already
achieve success.
The popularity of such best-selling how-to manuals as, Winning Is Believing...
Think And Grow Rich... How To Develop A Winning Personality... Overcoming
Shyness... Imagineering... New Life Options... Winning By Negotiation... Successful
Visual-Verbal Communications... Conversationally Speaking... and countless others lends
reinforcement to the to the "need" for self-improvement seminars.
You can promote and stage these seminars either as a generalist or as a specialist
in a specific area of expertise -and attain wealth for yourself almost beyond your current
imagination! The market potential has only barely been scratched, affording a real
ground-floor opportunity for those with the gumption to take action.
Dale Carnegie - the author of the book, How To Win Friends and Influence People
- was certainly one of the first, if not "the first" self-improvement seminar
marketer/teacher. Back in the Great Depression of the thirties, he recognized this need in
people to improve themselves - he worked out a deal with the local management of his
home town YMCA - got the word around that he was holding classes on self-
improvement - and the rest is one of the truly classic unemployed-to-multi-million-dollar
success stories of our time.
A self-improvement seminar is conducted much the same as a Toastmaster's Club
meeting... It can be held just about anywhere, from the informal atmosphere of someone's
living room to the formalities of the Hilton Convention Center.
Basically, a self-improvement seminar is a gathering of people where one or more
speakers talk on a specific subject. More often than not, only a certain aspect of self-
improvement, such as How To Develop A Positive Mental Attitude - is the thrust of the
seminar. In other words, the more successful seminars deal with "specialized areas" of
self-improvement.
These speakers usually wind up their talks with audience involvement question and
answer sessions. Most of them "wind down" with the speaker circulating through the
audience, plus lots of opportunity for the purchase of self-help books and tapes by the
people wanting on-going motivation and reinforcement relative to what they've just heard.
Always - sometimes even as the featured subject of the seminar - there's a great deal of
motivation projected during these meetings. At the bottom line, motivation is more the
purpose of these seminars than the attendees learning something they don't already know.
The favorite words of most seminar speakers are usually, "It's the difference between
having a dream and taking action - a matter of saying I can, believing it, and then doing it -
because you can!"
Successful seminars are generally based upon the concept of giving you the power
to believe you can. The speakers usually speak from insights and expertise gained from
their own life experiences. Self-improvement seminars give the attendees the tools - and
the motivation - to succeed. Thus, a well-organized and well-presented seminar that helps
people up the ladder of success can't help but succeed because we are a success-oriented
society - it's an easy sell with an income potential limited only by your ability to express
yourself.
You won't need an office to make it big with self-improvement seminars. The
public doesn't visit you - you take your programs to them. Self-improvement seminars
appeal to almost everybody - from blue-collar workers to top executives.
The average cost per person to attend a seminar is very close to $300 - so your
basic audience will be from the upper-income brackets - but if you handle the promotional
aspects properly, you'll pull them in from lesser income brackets as well.
Many seminar promoters employ sales teams to call upon top company executives
and either get them to partially pay the cost of several employees to attend as educational
or business improvement investments - or to foot the bill for the sponsorship of a "group
seminar" for all of that company's middle management personnel. Many specialty speakers
make in excess of $100,000 per year with regular motivational and/or self-improvement
seminars in this fashion.
In the beginning though, you'll get your start by staging seminars for the general
public in restaurant banquet rooms, hotel ballrooms, and convention centers. These will
entail advertising costs, plus the charges for the rented space, and an "on-hand" inventory
of the materials you want to sell to the people who attend your seminars.
Generally, you'll do best with an intensive radio advertising campaign during the
week preceding your seminar date. In a metropolitan area of half a million population,
you should probably spend a couple of thousand dollars on radio advertising, plus about
half as much for flamboyant newspaper advertising. Some seminar promoters invest a
quarter of their budget in newspapers, then a quarter in direct mail and/or telephone
advertising, with half going into radio. Of course, the allocation of your advertising
budget should be related to the previous proven pulling power of each media within that
particular market. Not too much concern is given to television advertising, excepting for
guest appearances of the community service talk shows.
Most promoters spend all of this effort and money to promote a series of free
seminars. These free seminars usually draw huge crowds, during which special "front
men" turn everybody on with super-motivational stories designed to whet the appetite of
those in attendance for more. These free seminars generally last only 45-minutes to an
hour, and are strictly motivational in purpose.
Each person in attendance is handed a brochure describing the up-coming "main
event" as they leave these free seminars. An attempt is made to get a commitment - at
least a deposit for the cost of the "real thing," which is usually set for the week following.
Those who do not commit themselves to attending the big one are then contacted by
professional telephone sales people and given the complete sales presentation between the
time of the free seminar and the date of the real thing, which and experienced telephone
sales people - you can count on closing about 30 to 35% of those who attend your free
seminars.
If you don't have the confidence or inclination to participate - be the principal
speaker - at your seminars, you can hire local sales training people, professional people
from the medical specialties, local "experts" known through your area newspapers or
broad cast media, and/or nationally known speakers willing to travel and operating
through speakers' bureaus.
Finally, a reiteration of the fact that there are literally millions of people in all parts
of the country willing and able to pay you for helping them to improve themselves. You
can start with meetings in your living room, or your local restaurant. All it takes is action
on your part to get set up and a push from yourself to start making it happen. Best of luck
and now get going with it.
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